{"id":67709,"date":"2021-09-22T08:24:06","date_gmt":"2021-09-22T06:24:06","guid":{"rendered":"https:\/\/caspar-design.com\/?p=67709"},"modified":"2022-09-06T12:26:53","modified_gmt":"2022-09-06T11:26:53","slug":"slow-fashion-usporimo-do-konacnog-zaustavljanja-stete-koju-cinimo-planeti","status":"publish","type":"post","link":"https:\/\/caspar-design.com\/hr\/slow-fashion-usporimo-do-konacnog-zaustavljanja-stete-koju-cinimo-planeti\/","title":{"rendered":"Slow fashion: ispravimo \u0161tetu koju \u010dinimo na\u0161oj planeti"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">Modni svijet u zadnje je vrijeme prepun termina poput <em>fast fashion, sustainable fashion, responsible fashion<\/em> i sli\u010dno. Od svih tih <em>fashiona<\/em> te\u0161ko je popratiti ono \u0161to je dobro, a \u0161to lo\u0161e te \u0161to se odnosi na modnu industriju, a \u0161to na kupce. Zato smo vam odlu\u010dili pojasniti jedan klju\u010dni pojam u na\u0161oj bran\u0161i kako bi bolje razumijeli na\u0161u misiju!<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Radi se o <strong>slow fashionu<\/strong>, ili u prijevodu, sporoj modi.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Kakva je to spora moda, pitate se? Je li to ona kojoj treba du\u017ee vrijeme da se pojavi na tr\u017ei\u0161tu? <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Ni pribli\u017eno. Krenimo redom!<\/p>\n\n\n\n<h4 class=\"nm-block-heading has-text-align-center wp-block-heading\" id=\"h-kad-zemlja-kaze-dosta\">Kad Zemlja ka\u017ee: DOSTA!<\/h4>\n\n\n\n<p class=\"has-text-align-justify\">Slow fashion nastao je kao odgovor na <strong>fast fashion<\/strong>. Fast fashion je ono \u0161to svakodnevno vidimo kad idemo u trgovinu &#8211; korporacije koje konstantno izbacuju nove kolekcije, stare stavljaju na rasprodaje, a mi \u017eurimo kako bismo kupili \u010dim vi\u0161e komada odje\u0107e po tako niskim cijenama. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Sav taj zanos zbog novih komada odje\u0107e ima i svoju cijenu, a ona se ra\u010duna u \u0161teti koju moda \u010dini okoli\u0161u. Ve\u0107ina ljudi \u0107e odmahnuti rukom i re\u0107i da ne mo\u017ee to biti tako stra\u0161no kao \u0161to zvu\u010di. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">No, evo nekih \u010dinjenica koje bi nas trebale potaknuti na razmi\u0161ljanje:<\/p>\n\n\n\n<ul class=\"nm-block-list\"><li><a href=\"https:\/\/fashionchecker.org\/\" class=\"ek-link\">93% vode\u0107ih svjetskih brendova<\/a> ne osigurava minimalnu pla\u0107u radnicima u proizvodnji. Ve\u0107ina odje\u0107e proizvodi se u zemljama poput Kine, Banglade\u0161a, Indije i Vijetnama. Osim \u0161to radnici koji u tim pogonima rade imaju abnormalno radno vrijeme, pla\u0107a koju dobivaju grani\u010di s pre\u017eivljavanjem.<\/li><li>Modna industrija je <a href=\"https:\/\/ecocult.com\/now-know-fashion-5th-polluting-industry-equal-livestock\/\"> drugi najve\u0107i zaga\u0111iva\u010d okoli\u0161a<\/a>, odmah nakon naftne industrije. Kako bi izbacila te enormne koli\u010dine odje\u0107e na tr\u017ei\u0161te, modna industrija mora smanjiti tro\u0161kove proizvodnje. Osim \u0161to to \u010dini s pla\u0107ama zaposlenika, \u0161tedi i na odr\u017eivosti. Upotreba te\u0161kih kemikalija, izbacivanje otpada u rijeke, mora i oceane te upotreba nerazgradivih materijala samo su neki od uzroka.<\/li><li>Svega <a href=\"https:\/\/ellenmacarthurfoundation.org\/\" class=\"ek-link\">1% odba\u010dene odje\u0107e se reciklira<\/a>. To zna\u010di da se roba u vrijednosti od oko 500 milijardi dolara baca svake godine. Imajte na umu da samo u Ujedinjenom Kraljevstvu prosje\u010dna osoba baci 30 kilograma odje\u0107e godi\u0161nje, a u SAD-u 37 kilograma. <\/li><li>Tekstilni sektor zaslu\u017ean je za <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">10-20% svjetske upotrebe pesticida<\/a>. Ti pesticidi, osim \u0161to su \u0161tetni na samim materijalima, ulaze u zemlju te one\u010di\u0161\u0107uju i nju i podzemne vode.<\/li><li>Jedna petina svjetskog zaga\u0111enja vode dolazi od deterd\u017eenata, boja i otopina koje se koriste kod proizvodnje odje\u0107e.<\/li><\/ul>\n\n\n\n<p>Mogli bismo nastaviti, no mislimo da je ovo dovoljno da nam se u glavi stvori slika \u0161tete koju fast fashion \u010dini na\u0161em planetu.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"acfCustom container\">\n        <div class=\"col-lg-12\">\n            <div class=\"hero-banner\" style=\"\">\n                <div class=\"hero-banner-bg \" style=\"background-image: url('https:\/\/caspar-design.com\/wp-content\/uploads\/2021\/09\/rio-lecatompessy-cfDURuQKABk-unsplash-scaled.jpg');\"><\/div>\n                                <div class=\"hero-banner-content\">\n                                                            \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"nm-block-heading has-text-align-center wp-block-heading\" id=\"h-slow-fashion-uspori-ritam-i-promijeni-buducnost\">Slow fashion &#8211; uspori ritam i promijeni budu\u0107nost<\/h4>\n\n\n\n<p class=\"has-text-align-justify\"><strong>Slow fashion<\/strong> je jednostavno suprotnost svemu \u0161to predstavlja <strong>fast fashion<\/strong>. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Termin dolazi od autorice, aktivistkinje i profesorice Kate Fletcher.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Ovaj pokret jednostavno bira kvalitetu umjesto kvantitete. On uzima u obzir \u010ditav proces proizvodnje, prodaje i kori\u0161tenja modnih artikala: od resursa do odlaganja. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">Zagovornici spore mode odvojit \u0107e vi\u0161e novaca za modni komad ako on ispunjava odre\u0111ene kriterije. Kakvi su to artikli?<\/p>\n\n\n\n<ul class=\"nm-block-list\"><li>Artikli proizvedeni na kvalitetan na\u010din, koji osigurava dugotrajnost proizvoda.<\/li><li>Prema radnicima se mora postupati na korektan na\u010din.<\/li><li>Po\u0161tuju se \u017eivotinje u procesu proizvodnje (proizvodi koji nisu napravljeni od krzna, ko\u017ee i sli\u010dno).<\/li><li>Artikli koji se proizvode s o\u010duvanjem planeta na umu &#8211; odr\u017eivi materijali, mogu\u0107nost recikliranja (<em>sustainable fashion \/ odr\u017eiva moda<\/em>).<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-justify\">Slow fashion je stisnuo ko\u010dnice prekomjernoj proizvodnji, kompliciranim lancima opskrbe i prekomjernoj kupovini artikala koji se nose maksimalno dvaput prije negoli se uni\u0161te.<\/p>\n\n\n\n<h4 class=\"nm-block-heading has-text-align-center wp-block-heading\" id=\"h-slow-fashion-u-praksi-odrzivost-i-eticnost\">Slow fashion u praksi: odr\u017eivost i eti\u010dnost<\/h4>\n\n\n\n<p class=\"has-text-align-justify\">Kako funkcionira slow fashion, najbolje \u0107emo objasniti na konkretnim primjerima.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Koliko \u010desto vam se dogodilo da ste kupili neki komad odje\u0107e samo zato \u0161to je bio jeftin, a nosili ste ga mo\u017eda jednom prije negoli ste zaklju\u010dili da vam se vi\u0161e ne svi\u0111a? Ili pak ste ga htjeli nositi vi\u0161e puta, no kvaliteta je bila o\u010dajna i ve\u0107 nakon drugog pranja se materijal o\u0161tetio?<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Slow fashion zna\u010di da \u0107ete birati artikle koji imaju provjerenu kvalitetu i koji \u0107e trajati godinama. Na primjer, umjesto da kupite pet komada pamu\u010dnih majica koje \u0107e se stisnuti i izblijediti nakon prvog pranja, kupit \u0107ete jednu koju \u0107ete nositi pet godina.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Ta jedna majica bit \u0107e napravljena od organskog pamuka, u \u010dijoj proizvodnji nisu kori\u0161teni pesticidi, a radnici su po\u0161teno pla\u0107eni bilo da su brali taj pamuk ili \u0161ivali materijal. Boje kori\u0161tene za divnu crvenu boju majice nisu ba\u010dene u obli\u017enju rijeku. U jednom trenutku, kad majica vi\u0161e stvarno ne\u0107e biti prikladna za no\u0161enje, mirne \u0107ete je savjesti odlo\u017eiti u spremnik za recikliranje.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Zamislite samo koliko ste i kome pridonijeli takvim postupanjem?<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Od onih radnika u polju do onih u tvornici; onih \u010diji \u0107e izvor pitke vode biti zaga\u0111en pesticidima ili deterd\u017eentima; do onih na \u010dijem bi se dvori\u0161tu mogla na\u0107i va\u0161a majica zbog nepropisnog odlaganja.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"background-container acfCustom\" style=\"background-color:#f6f6f6;\">\n        <div class=\"container\">\n            <div class=\"col-lg-12\">\n                <div class=\"trading-product-area mt-5 mb-5\">\n                    <h2 style=\"text-align: Left\"><\/h2>\n                    <div class=\"row\">\n                                                        <div class=\"mb-4 col-lg-4\">\n                                    <div class=\"single-trading-product\">\n                                                                                    <a href=\"javascript:void(0)\"><img decoding=\"async\" src=\"https:\/\/caspar-design.com\/wp-content\/uploads\/2021\/09\/slow_fashion_caspar_design_4.jpg\" alt=\"\" class=\"img-fluid imageBorderFix\"><\/a>\n                                                                            <\/div>\n                                    <h3 style=\"text-align: Left\">\n                                                                                        <a href=\"javascript:void(0)\"><\/a>\n                                                                            <\/h3>\n                                <\/div>\n                                                            <div class=\"mb-4 col-lg-4\">\n                                    <div class=\"single-trading-product\">\n                                                                                    <a href=\"javascript:void(0)\"><img decoding=\"async\" src=\"https:\/\/caspar-design.com\/wp-content\/uploads\/2021\/09\/slow_fashion_caspar_design_3.jpg\" alt=\"\" class=\"img-fluid imageBorderFix\"><\/a>\n                                                                            <\/div>\n                                    <h3 style=\"text-align: Left\">\n                                                                                        <a href=\"javascript:void(0)\"><\/a>\n                                                                            <\/h3>\n                                <\/div>\n                                                            <div class=\"mb-4 col-lg-4\">\n                                    <div class=\"single-trading-product\">\n                                                                                    <a href=\"javascript:void(0)\"><img decoding=\"async\" src=\"https:\/\/caspar-design.com\/wp-content\/uploads\/2021\/09\/slow_fashion_caspar_design_5.jpg\" alt=\"\" class=\"img-fluid imageBorderFix\"><\/a>\n                                                                            <\/div>\n                                    <h3 style=\"text-align: Left\">\n                                                                                        <a href=\"javascript:void(0)\"><\/a>\n                                                                            <\/h3>\n                                <\/div>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"nm-block-heading has-text-align-center wp-block-heading\" id=\"h-promjena-krece-od-pojedinaca\">Promjena kre\u0107e od pojedinaca<\/h4>\n\n\n\n<p class=\"has-text-align-justify\">Moderni trendovi stvorili su odre\u0111ene slike u na\u0161oj glavi koje reguliraju na\u0161e pona\u0161anje. Zbog toga smo uvjereni da \u0161to vi\u0161e toga imamo, bit \u0107emo sretniji i ispunjeniji.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Kako kupujemo sve vi\u0161e i vi\u0161e, \u0161teta koju \u010dinimo planetu postaje sve ve\u0107a i ve\u0107a.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">A promjena kre\u0107e od nas samih. Samo jedna odluka pridonosi \u0161iroj slici.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">I na kraju svega, kako mi u Casparu pridonosimo slow fashionu?<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Koristimo eko boje za materijale te u procesu tiska ne koristimo teku\u0107u vodu. Kroz \u017eelju da smanjimo otpad, odlu\u010dili smo pojedincima ponuditi priliku da budu jedinstveni. To zna\u010di da oni ne kupuju sve ono \u0161to kupuju drugi, ve\u0107 osmi\u0161ljavaju svoj personalizirani dizajn kojeg potom stavljamo na materijal ili na gotov proizvod, \u0161to ujedno zna\u010di i da nema masovne proizvodnje, ve\u0107 striktno one po narud\u017ebi. Nadamo se da \u0107emo time dati svoj doprinos \u0161iroj slici koja \u0107e se prikazati modnom svijetu.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Zamislimo samo kako \u0107e modna industrija izgledati za deset godina ako joj damo do znanja da je slow fashion na\u0161a \u017eelja.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Jedva \u010dekamo da vidimo rezultate, ali jedno je sigurno: svijet \u0107e postati zdravije i pravednije mjesto zahvaljuju\u0107i tome.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">\u017delite li dizajnirati svoju majicu ili jastu\u010dnicu? <\/p>\n\n\n\n<p class=\"has-text-align-justify\"><a href=\"https:\/\/caspar-design.com\/hr\/product-category\/proizvodi\/apparel\/\" class=\"ek-link\">Zavirite u na\u0161 web shop i kontaktirajte nas!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modni svijet u zadnje je vrijeme prepun termina poput fast fashion, sustainable fashion, responsible fashion i sli\u010dno. Od svih tih fashiona te\u0161ko je popratiti ono \u0161to je dobro, a \u0161to lo\u0161e te \u0161to se odnosi na modnu industriju, a \u0161to na kupce. Zato smo vam odlu\u010dili pojasniti jedan klju\u010dni pojam u na\u0161oj bran\u0161i kako bi &hellip;<\/p>\n","protected":false},"author":26,"featured_media":67683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1491],"tags":[1771,1772],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slow fashion: ispravimo \u0161tetu koju \u010dinimo na\u0161oj planeti - Caspar<\/title>\n<meta name=\"description\" content=\"Jesi li ikada razmi\u0161ljao\/la o tome \u0161teti li odje\u0107a koju kupuje\u0161 okoli\u0161u? 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